Park Kiara
The residential high-rise in ParkCity Hanoi was named Park Kiara – the first ray of the sun.
Scope
Art Direction
Branding
Editorial design
Production
Overview
The residential high-rise in ParkCity Hanoi was named Park Kiara – the first ray of the sun. Park Kiara’s brand identity is built in line with its New Urbanism concept – self efficiency, holistic living and strong community ties. We visualized sun-ray in “Kiara” to make the products the carrier of our stories. The key visual graphically illustrates the sun ray shining on the earth. And to form a sense of minimalism and modernity, the design and color is simple yet clean and neat, standing for urban living and lush nature.
Overview
The residential high-rise in ParkCity Hanoi was named Park Kiara – the first ray of the sun. Park Kiara’s brand identity is built in line with its New Urbanism concept – self efficiency, holistic living and strong community ties. We visualized sun-ray in “Kiara” to make the products the carrier of our stories. The key visual graphically illustrates the sun ray shining on the earth. And to form a sense of minimalism and modernity, the design and color is simple yet clean and neat, standing for urban living and lush nature.