Park Kiara
The residential high-rise in ParkCity Hanoi was named Park Kiara – the first ray of the sun.
Scope
Art Direction
Branding
Editorial design
Production
Overview
The residential high-rise in ParkCity Hanoi was named Park Kiara – the first ray of the sun. Park Kiara’s brand identity is built in line with its New Urbanism concept – self efficiency, holistic living and strong community ties. We visualized sun-ray in “Kiara” to make the products the carrier of our stories. The key visual graphically illustrates the sun ray shining on the earth. And to form a sense of minimalism and modernity, the design and color is simple yet clean and neat, standing for urban living and lush nature.
Overview
The residential high-rise in ParkCity Hanoi was named Park Kiara – the first ray of the sun. Park Kiara’s brand identity is built in line with its New Urbanism concept – self efficiency, holistic living and strong community ties. We visualized sun-ray in “Kiara” to make the products the carrier of our stories. The key visual graphically illustrates the sun ray shining on the earth. And to form a sense of minimalism and modernity, the design and color is simple yet clean and neat, standing for urban living and lush nature.


Above the clouds, throughout the leaves, here comes the first ray of the day.










