Annual Report 2018
Vincom Retail, one member of Vingroup, operates and manages retail mall platforms that help shape the lifestyle of the people in Vietnam.
In 2019, CAAY Creative Agency was continuously chosen by Vincom Retail to become creative partner in Annual Report 2018 Project.
The Annual Report 2018 was developed with the aim that is to create something totally different from the other typical reports. To make it stand out, we follow minimal and modern concepts but still ensure the retail characteristics. Each chapter was emphasized by the colour used: vibrant yet refreshing so that it will be the best fit with the spirit and values of a top retail brand in Vietnam.
Sun Symphony orchestra is the first private symphony orchestra in Vietnam, under the umbrella of Sun Group. The Orchestra has the desire to nurture and bring new opportunities for classical music talents in Vietnam, through high-level performances to audiences inside and outside, making Vietnam on the map of classical music of the world. On that inspirational journey of artistic excellence, CAAY worked on the media publications and press conference materials of the Orchestra. We designed the logo and publication concept, that is physically and spiritually inspired by the orator and hero of the Orchestra – the Cello. Each printing embraces the vibration of the Sun Symphony orchestra, which is our aspiration to make the audience feel the rhythm from just a look.