Sun Symphony orchestra is the first private symphony orchestra in Vietnam, under the umbrella of Sun Group. The Orchestra has the desire to nurture and bring new opportunities for classical music talents in Vietnam, through high-level performances to audiences inside and outside, making Vietnam on the map of classical music of the world. On that inspirational journey of artistic excellence, CAAY worked on the media publications and press conference materials of the Orchestra. We designed the logo and publication concept, that is physically and spiritually inspired by the orator and hero of the Orchestra – the Cello. Each printing embraces the vibration of the Sun Symphony orchestra, which is our aspiration to make the audience feel the rhythm from just a look.