MB SME & CIB visual identity

The key visual for the two corporate client’s groups: SME (Small Medium-sized Enterprises) and CIB (Corporate and Institutional Banking) are produced to match with the new brand identity.

Scope
Brand identity
Brand guidelines
Overview
MBBank is a joint-stock commercial bank under the leadership and direction of the Central Military Commission – Ministry of Defense. Improving the quality of operations, bringing the best banking products and services to individuals as well as enterprises and contributing to boost the economic development of Vietnam are the company priorities.

The key visual for the two corporate client’s groups: SME (Small Medium-sized Enterprises) and CIB (Corporate and Institutional Banking) are produced to match with the new brand identity.

By utilizing 2D graphic elements, SME brings customers dynamic and charismatic appearances. Photography has to be comprehensive across the visual communications with less formal contexts. CIB is differentiated with SME as we take out the visual elements from MB Bank’s new logo and turn them into 3D shape with lines. The visual graphic and photography style establish the firm and overwhelmed stability that are compatible with their huge scope and scale along with the color scheme.

Overview
MBBank is a joint-stock commercial bank under the leadership and direction of the Central Military Commission – Ministry of Defense. Improving the quality of operations, bringing the best banking products and services to individuals as well as enterprises and contributing to boost the economic development of Vietnam are the company priorities.

The key visual for the two corporate client’s groups: SME (Small Medium-sized Enterprises) and CIB (Corporate and Institutional Banking) are produced to match with the new brand identity.

By utilizing 2D graphic elements, SME brings customers dynamic and charismatic appearances. Photography has to be comprehensive across the visual communications with less formal contexts. CIB is differentiated with SME as we take out the visual elements from MB Bank’s new logo and turn them into 3D shape with lines. The visual graphic and photography style establish the firm and overwhelmed stability that are compatible with their huge scope and scale along with the color scheme.

We take out the visual elements from MB Bank’s new logo and turn them into 3D shape with lines. Along with color scheme, CIB visual graphic and photography style establish the firm and overwhelmed stability that are compatible with their huge scope and scale.
SME group is differentiated from the CIB by 2D graphic elements offering a younger, more friendly and dynamic appearance. Photography has to be comprehensive across the visual communications with less formal contexts.