Sun Symphony Orchestra

Sun Symphony Orchestra

Sun Symphony Orchestra

Sun Symphony orchestra is the first private symphony orchestra in Vietnam, under the umbrella of Sun Group.

Scope
Art Direction
Branding
Editorial design
Production
Overview
Sun Symphony orchestra is the first private symphony orchestra in Vietnam, under the umbrella of Sun Group. The Orchestra has the desire to nurture and bring new opportunities for classical music talents in Vietnam, through high-level performances to audiences inside and outside, making Vietnam on the map of classical music of the world.

On that inspirational journey of artistic excellence, CAAY worked on the media publications and press conference materials of the Orchestra. We designed the logo and publication concept, that is physically and spiritually inspired by the orator and hero of the Orchestra – the Cello. Each printing embraces the vibration of the Sun Symphony orchestra, which is our aspiration to make the audience feel the rhythm from just a look.

Overview
Sun Symphony orchestra is the first private symphony orchestra in Vietnam, under the umbrella of Sun Group. The Orchestra has the desire to nurture and bring new opportunities for classical music talents in Vietnam, through high-level performances to audiences inside and outside, making Vietnam on the map of classical music of the world.

On that inspirational journey of artistic excellence, CAAY worked on the media publications and press conference materials of the Orchestra. We designed the logo and publication concept, that is physically and spiritually inspired by the orator and hero of the Orchestra – the Cello. Each printing embraces the vibration of the Sun Symphony orchestra, which is our aspiration to make the audience feel the rhythm from just a look.

Park Kiara

Park Kiara

Park Kiara

The residential high-rise in ParkCity Hanoi was named Park Kiara – the first ray of the sun.

Scope

Art Direction
Branding
Editorial design
Production

Overview
ParkCity Hanoi township, a development of Malaysian property company, is designed with the perfect blend of modern architecture and serenity. Park Kiara is the first residential high rise in ParkCity Hanoi, another exceptional development by PackCity’s experienced team of architects, designers and consultants, which will change the skyline of this up and emerging township.

The residential high-rise in ParkCity Hanoi was named Park Kiara – the first ray of the sun. Park Kiara’s brand identity is built in line with its New Urbanism concept – self efficiency, holistic living and strong community ties. We visualized sun-ray in “Kiara” to make the products the carrier of our stories. The key visual graphically illustrates the sun ray shining on the earth. And to form a sense of minimalism and modernity, the design and color is simple yet clean and neat, standing for urban living and lush nature.

Overview
ParkCity Hanoi township, a development of Malaysian property company, is designed with the perfect blend of modern architecture and serenity. Park Kiara is the first residential high rise in ParkCity Hanoi, another exceptional development by PackCity’s experienced team of architects, designers and consultants, which will change the skyline of this up and emerging township.

The residential high-rise in ParkCity Hanoi was named Park Kiara – the first ray of the sun. Park Kiara’s brand identity is built in line with its New Urbanism concept – self efficiency, holistic living and strong community ties. We visualized sun-ray in “Kiara” to make the products the carrier of our stories. The key visual graphically illustrates the sun ray shining on the earth. And to form a sense of minimalism and modernity, the design and color is simple yet clean and neat, standing for urban living and lush nature.

Above the clouds, throughout the leaves, here comes the first ray of the day.

Embracing that positive energy, the residential high-rise in ParkCity Hanoi was named Park Kiara – the first ray of the sun. Park Kiara is built around the concept of New Urbanism which emphasizes self-efficiency, holistic living and strong community ties. This resort-like retreat is designed with the aim to appreciate the first dazzling sunshine of the day, symbolizing the bright future of sustainable and serene living. We hope to visualize sun-ray in “Kiara” and make the products the carrier of our stories. Through the combination of all brand systems, the image of that pure radiance is recreated.
Frodo’s Timepieces

Frodo’s Timepieces

Frodo’s Timepieces

New design for Frodo’s Timepieces website not only gives customers new experiences but also an upgrade for Frodo’s brand position in term of visual and values.

Scope
UX/UI
Website development
Overview
Frodo’s is the exclusive retailer of luxury watches from world famous brands in Vietnam. Founded by Mr. Trung Vo in 2015, Frodo’s have gained trust from prestigious customers and soon being a credible place for authentic luxury watches.
Overview
Frodo’s is the exclusive retailer of luxury watches from world famous brands in Vietnam. Founded by Mr. Trung Vo in 2015, Frodo’s have gained trust from prestigious customers and soon being a credible place for authentic luxury watches.
Vincom Retail Annual Report

Vincom Retail Annual Report

Vincom Retail Annual Report

CAAY were commissioned to design and produce Vincom 2017 annual reports to convey the strength and sustainable growth of their businesses.

Scope
Editorial design
Printing
Overview
Vincom Retail develops and manages a leading retail mail platform in many provinces and cities in Vietnam. The company’s dominance is based on its scale, speed of development, international standards, and quality of service.

CAAY were commissioned to design and produce Vincom 2017 annual reports to convey the strength and sustainable growth of their businesses. We clarified the flow of information by using a clean yet diverse layout and format to gain audience engagement. All in all, Vincom was elevated in story and success with this sophisticated and elegant annual report.

Overview
Vincom Retail develops and manages a leading retail mail platform in many provinces and cities in Vietnam. The company’s dominance is based on its scale, speed of development, international standards, and quality of service.

CAAY were commissioned to design and produce Vincom 2017 annual reports to convey the strength and sustainable growth of their businesses. We clarified the flow of information by using a clean yet diverse layout and format to gain audience engagement. All in all, Vincom was elevated in story and success with this sophisticated and elegant annual report.