Vingroup Annual Report

Vingroup Annual Report

Vingroup Annual Report

The overall design aims to highlight the spirit of key message “A Pioneering Mission” with meticulous selection of layouts and photography.

Scope
Editorial design
Printing
Overview
Vingroup is the largest private enterprise in Vietnam and has the largest market capitalization in the Vietnamese stock market, covering a wide range of operations including residential real estate development and leasing, hospitality development and operation, consumer retail, healthcare, education, agriculture, industrials, and technology development.

The Annual Report 2019 is a significant publication to present Vingroup’s 2019 business achievements and 2020 plan of action.

As a long-term trusted partner of Vingroup, CAAY has chosen the minimalism concept for 2019.

Overview
Vingroup is the largest private enterprise in Vietnam and has the largest market capitalization in the Vietnamese stock market, covering a wide range of operations including residential real estate development and leasing, hospitality development and operation, consumer retail, healthcare, education, agriculture, industrials, and technology development.

The Annual Report 2019 is a significant publication to present Vingroup’s 2019 business achievements and 2020 plan of action.

As a long-term trusted partner of Vingroup, CAAY has chosen the minimalism concept for 2019.

F1 Vietnam Grand Prix

F1 Vietnam Grand Prix

F1 VinFast Vietnam Grand Prix

Formula 1 is the world’s most popular annual racing series. In 2020, Vietnam was set to host its first Grand Prix. CAAY worked on the media publications and promoting materials.

MB SME & CIB

MB SME & CIB

MB SME & CIB visual identity

The key visual for the two corporate client’s groups: SME (Small Medium-sized Enterprises) and CIB (Corporate and Institutional Banking) are produced to match with the new brand identity.

Scope
Brand identity
Brand guidelines
Overview
MBBank is a joint-stock commercial bank under the leadership and direction of the Central Military Commission – Ministry of Defense. Improving the quality of operations, bringing the best banking products and services to individuals as well as enterprises and contributing to boost the economic development of Vietnam are the company priorities.

The key visual for the two corporate client’s groups: SME (Small Medium-sized Enterprises) and CIB (Corporate and Institutional Banking) are produced to match with the new brand identity.

By utilizing 2D graphic elements, SME brings customers dynamic and charismatic appearances. Photography has to be comprehensive across the visual communications with less formal contexts. CIB is differentiated with SME as we take out the visual elements from MB Bank’s new logo and turn them into 3D shape with lines. The visual graphic and photography style establish the firm and overwhelmed stability that are compatible with their huge scope and scale along with the color scheme.

Overview
MBBank is a joint-stock commercial bank under the leadership and direction of the Central Military Commission – Ministry of Defense. Improving the quality of operations, bringing the best banking products and services to individuals as well as enterprises and contributing to boost the economic development of Vietnam are the company priorities.

The key visual for the two corporate client’s groups: SME (Small Medium-sized Enterprises) and CIB (Corporate and Institutional Banking) are produced to match with the new brand identity.

By utilizing 2D graphic elements, SME brings customers dynamic and charismatic appearances. Photography has to be comprehensive across the visual communications with less formal contexts. CIB is differentiated with SME as we take out the visual elements from MB Bank’s new logo and turn them into 3D shape with lines. The visual graphic and photography style establish the firm and overwhelmed stability that are compatible with their huge scope and scale along with the color scheme.

We take out the visual elements from MB Bank’s new logo and turn them into 3D shape with lines. Along with color scheme, CIB visual graphic and photography style establish the firm and overwhelmed stability that are compatible with their huge scope and scale.
SME group is differentiated from the CIB by 2D graphic elements offering a younger, more friendly and dynamic appearance. Photography has to be comprehensive across the visual communications with less formal contexts.